Why blog in a world of keyboard warriors?

Read But Never Red has won through to the Finals of the National Blogging Awards 2013. It is the only Manchester City blog in the Best #Male category and faces stern competition from bigger, more established blogs, from both Manchester United & Arsenal.

This article seeks to understand why anyone would want to spend time writing a football blog, irrespective of whether they be Blues, Reds, Whites, Stripes, Hoops you name it…

The term ‘Social Media’ can be a contradiction in terms when football’s ‘keyboard warriors’ don their Twitter fatigues and blaze away with a barrage of expletives, safely screened away behind cyberspace anonymity.

More often than not it’s the honorary corps of bloggers who are the target of incoming fire – abusive, ill-conceived tweets from ignoramus’ who possess neither the guile or gumption to actually create their own commentary.

But football bloggers are a bunch of hardy souls otherwise they wouldn’t have ‘signed-up’ in the first place.

Why else volunteer to serve the cause – the one that burns within them – the calling that ignites their literary juices and encourages them to have their words flow freely out to an unsuspecting world.

Some are well received like a vintage wine, pleasing, palatable and satisfying. Others not so, resembling an insipid blackcurrant cordial, dribbling forth with nothing fruity on offer but bland, tasteless dregs.

Final Countdown - Read But Never Red is the Manchester City standard bearer in the Best #Male category in the Football Blogging Awards 2013 - if you like RBNR please cast YOUR VOTE & make it a winner - THANKYOU!

Final Countdown – Read But Never Red is the Manchester City standard bearer in the Best #Male category in the Football Blogging Awards 2013 – if you like RBNR please cast YOUR VOTE & make it a winner – THANKYOU!

Blogging sits slap bang in the middle of the social media spectrum.  When well executed, the blog can provoke passion, arouse anger or solicit a smile of satisfaction – a silent confirmatory nod of agreement, from a faceless consumer of a web-based wordsmith.

As an increasing number of us build our ‘social circles’ based on texts, tweets, Facebook messages, DMs and the like, it could be argued that the blog has replaced the ‘local pub’ as the principle arena for football philosophers.

Yes, of course you can still have a ‘pie and a pint’ with your mates before, during and after matches  nowadays, courtesy of Sky, BT or some obscure satellite channels, where the landlord is best advised to mute the unintelligible foreign commentary.

It’s a parochial gathering of friends observing and absorbing the ‘beautiful game’.  

But Mr or Mrs/Miss Blogger doesn’t enjoy the insulated comfort afforded to the pie and pint punter – oh no, they’re out there on their own.

He or she starts their match synopsis or analysis with neither friend nor foe in his or her corner.

Some venture forth with their tribal colours pinned firmly to a mast, whereas others offer neutral observations, insight and quirky comments on the finer points, unconstrained by allegiances to a particular club.

David & Goliaths - RBNR is an underdog in the FBAs against the giants of Arsenal and Manchester United.

David & Goliaths – RBNR is an underdog in the FBAs against the giants of Arsenal and Manchester United.

Whatever they choose to write about should, theoretically be good for football. There’s only one thing worse than being talked about, and that’s NOT being talked about.

Bloggers – good and bad – grammatical Gods or otherwise, add to the fervour felt by the ‘average’ football fan.

By expressing themselves they draw others into the debates of the day e.g. was it a foul let alone a red card, how could it be offside, did the ball cross the line, why does the manager insist on playing HIM etc.

For so many thousands of people to want to heed the calling to write about football has to be to the benefit of the game.

In an ideal world any exchange of views should be respectful and never go beyond acceptable banter, but social media is a reflection of ‘real life’ and respect and good humour is, sadly, not always in abundance.

But the pen is supposed to be mightier than the sword, so the saving grace for the football blogger is to keep on waxing lyrical and leave the snide snipers to shoot themselves in the foot.



By David Walker  www.readbutneverred.com @djwskyblu


#READBUTNEVERRED needs your votes before NOVEMBER 17th in the FOOTBALL BLOGGING AWARDS 2013 FINAL. If you voted to put #RBNR in the Final PLEASE NOW VOTE AGAIN to help us WIN the Final.

It’s the only MANCHESTER CITY blog in the Best #Male category Here’s how you vote on both Twitter & Facebook – you can vote on both:


If you would like to vote via twitter please tweet the following message  (Retweets do not count):

I am voting in @TheFBAs for @djwskyblu as the Best #Male Football Blog



  1. November 12, 2013  11:39 pm by Kev Russell Reply

    I'm just glad that my chosen team has a such a talented writer that always produces top quality articles on anything & everything blue. Thank you & good luck David.

    • November 13, 2013  8:57 am by David Walker Reply

      Always, ALWAYS, appreciiate your feedback and support Kev. As previously stated you were THE first person on twitter to support my blogging when I was a complete novice - I'm now just a 96.4% - novice so we are making progress! Hope to meet up in person one day in the not-too-distant future. You try and stay well and sincere thanks once again.

  2. November 13, 2013  8:55 pm by Kev Russell Reply

    My absolute pleasure David. I've checked out some of those "other teams blogs" & unless Howard Webb is one of the judges, you will win. Just like the team you write about - quality always shines through. Good luck Top Scriber.

    • November 14, 2013  4:34 pm by David Walker Reply

      Thanks Kev - thanks for your show of your faith but I honestly don't think I have a cat in hell's chance of winning - the Manchester United & Arsenal bloggers have huge followings - they are Goliaths...but I'm David...now where did I put that slingshot?

  3. November 19, 2013  11:30 pm by Mole Rocks Reply

    Eloquent and witty as always. Thanks David for your efforts in keeping us informed and entertained.

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